How to Use 6 Types of User-Generated Content for Digital Signage

Introduction

User-generated content (UGC) is a powerful tool that can bring authenticity and engagement to your digital signage. From social media posts to customer reviews, UGC helps create dynamic and interactive displays that capture attention. Here’s how you can leverage six types of UGC to enhance your digital signage network.

1. Social Media Posts

Platforms like Instagram, Facebook, X (formerly Twitter), TikTok, and YouTube are great sources of UGC. Customers already share their experiences through photos, videos, and updates, which can be repurposed for your digital signage.

How to Use:

• Display live social media feeds with brand mentions or hashtags.
• Feature user-generated images and videos showcasing your products.
• Encourage customers to tag your brand for a chance to be featured on your screens.

2. Customer Reviews and Testimonials

People trust real experiences from other customers. Positive reviews and testimonials help build credibility and influence purchasing decisions.

How to Use:

• Showcase top-rated reviews from platforms like Google, Yelp, or Trustpilot.
• Highlight customer feedback on product displays or at checkout areas.
• Use rotating review slides to reinforce brand trust.

3. Blog Posts and Articles

Customers and influencers often write about their experiences with brands. Featuring well-written blog posts or articles on your signage can add value to your content strategy.

How to Use:

• Display snippets of positive blog posts with a call-to-action to read more.
• Share expert-written guides about your products or services.
• Feature customer stories about how your product has benefited them.

4. Q&A and Forums

Frequently asked questions and community discussions can be valuable for engaging audiences and addressing common concerns.

How to Use:

• Showcase top questions and answers related to your products or services.
• Feature expert responses to customer inquiries.
• Create interactive Q&A boards where viewers can submit their questions.

5. Polls and Surveys

Polls and surveys encourage audience participation while providing insights into customer preferences.

How to Use:

• Display real-time poll results on screens to engage viewers.
• Use survey feedback to show how your brand listens to customer opinions.
• Encourage customers to vote on upcoming promotions or events.

6. Event Coverage

Live event content, such as social media updates, images, and videos, can bring events to life for both attendees and remote audiences.

How to Use:

• Display live tweets and Instagram stories during events.
• Feature behind-the-scenes footage from conferences, launches, or celebrations.
• Showcase user-submitted event photos to build community engagement.

Strategies for Managing User-Generated Content

Before using UGC on digital signage, it’s essential to moderate and manage it effectively. Here are key best practices:

Content Moderation

• Use manual review or automated tools to filter inappropriate content.
• Set keyword-based filters to block content that doesn’t align with brand guidelines.
• Ensure that all content displayed is high-quality and relevant.

Scheduling and Targeting

• Schedule fresh content regularly to keep signage engaging.
• Use location-based targeting to display relevant content in different areas.
• Plan time-sensitive content, such as promotions and event highlights, accordingly.

Real-Time Updates

• Use digital signage software to pull in live social media feeds and event updates.
• Showcase real-time interactions and customer engagement.
• Ensure that content refreshes frequently to maintain viewer interest.

Encouraging Participation

• Run contests and campaigns encouraging customers to submit UGC.
• Offer incentives like discounts or features on signage for the best submissions.
• Promote UGC initiatives through social media and in-store displays.

Legal Considerations

• Always obtain permission before displaying customer content.
• Comply with copyright and privacy laws when using UGC.
• Credit creators where necessary to maintain transparency and trust.

Transform Your Digital Signage with UGC

User-generated content is a game-changer for digital signage, making screens more engaging, interactive, and authentic. By integrating social media posts, reviews, blogs, and more, businesses can create a dynamic experience that resonates with their audience.

At Flickerwall, we help businesses seamlessly integrate UGC into their digital signage. Whether it’s setting up hardware, configuring software, or managing content, our experts ensure that your displays stay fresh and engaging.

📩 Contact us today to get started!