How the World’s 10 Largest Shopping Malls Use Digital Signage (and How Flickerwall Can Help)

Introduction

Huge shopping complexes today are like mini-cities, drawing tens of millions of visitors annually. To keep these crowds engaged and informed, top malls deploy interactive digital signage and cloud-based display networks. From touchscreen directories to giant LED video walls, cutting-edge screens guide shoppers, promote brands, and even generate ad revenue. In this post, we explore ten of the world’s biggest malls, show how they use digital signage, and explain how Flickerwall’s cloud-based signage platform for retail chains can power these solutions.

1. The Dubai Mall (Dubai, UAE)

The Dubai Mall’s aquarium is crowned by a 980 m² LED video wall, showcasing how experiential digital signage draws visitors. With over 80 million annual visitors, Dubai Mall blends retail with attractions like an Olympic rink and an aquarium.

• Installations: 980 m² indoor LED wall, interactive Smart Directories.
• Flickerwall Match: Our cloud CMS supports high-res video walls and touchscreen directories. Central scheduling, remote updates, and white-label branding create a unified experience.
• Benefits: Instantly update content, push holiday promotions or new wayfinding routes, and generate ad revenue with ease.

2. The Avenues Mall (Kuwait City, Kuwait)

Kuwait’s Avenues Mall (13 million sq.ft) features immersive digital installations like the “Electra” LED dome and floor.

• Installations: 600 m² curved LED veil and floor, centralized content management.
• Flickerwall Match: Dynamic layout tools, synchronized content scheduling across dome and concourse screens, and cloud-based updates.
• Benefits: Manage multimedia campaigns seamlessly across all screens.

3. IOI City Mall (Putrajaya, Malaysia)

IOI City Mall (8.8 million sq.ft) uses standing kiosks with 55″–65″ touchscreens for directories and navigation.

• Installations: 27+ touch kiosks with real-time cloud content.
• Flickerwall Match: Supports wayfinding, multi-screen management, and store updates.
• Benefits: Simple interface for editing directories, scheduling retail content, and managing screen networks centrally.

4. SM Mall of Asia (Pasay City, Philippines)

MOA’s signature MOA 360 LED is a 15 m tall cylindrical screen providing a 360° viewing experience.

• Installations: MOA 360 LED (170 m²), digital menu boards, arena façade display.
• Flickerwall Match: Handles circular video formats, updates menus, manages event graphics.
• Benefits: One dashboard for everything from atrium screens to food courts.

5. Starfield COEX Mall (Seoul, South Korea)

Asia’s largest underground mall features the massive curved SMTOWN COEX Square LED billboard.

• Installations: 80 m x 20 m outdoor billboard, interior touch kiosks and ads.
• Flickerwall Match: Synchronize indoor and outdoor campaigns, schedule updates in real-time.
• Benefits: Unified digital strategy for full-screen impact.

6. Mall of America (Bloomington, USA)

Mall of America (5.6 million sq.ft) features 100+ digital kiosks offering navigation and multi-language support.

• Installations: Interactive wayfinding kiosks, corridor displays.
• Flickerwall Match: Customizable wayfinding modules, multi-language options, cloud CMS.
• Benefits: Text directions to phones, analytics for popular stores, remote content management.

7. West Edmonton Mall (Edmonton, Canada)

With ~800 stores, WEM runs on a centralized digital signage system across food courts, hotels, and more.

• Installations: Digital menus, video walls, hotel signage.
• Flickerwall Match: One content calendar, seamless screen segmentation, dynamic media.
• Benefits: Easy scheduling, brand cohesion, and fast updates.

8. CentralWorld (Bangkok, Thailand)

Home to the Panoramix screen – a 3,790 m² LED display hosting multimedia shows.

• Installations: Exterior LED screen, immersive projections.
• Flickerwall Match: Supports large-format video, time-based scheduling, emergency alerts.
• Benefits: Drive foot traffic with shows and keep all signage unified.

9. Istanbul Cevahir (Istanbul, Turkey)

One of Europe’s largest malls (3.5 million sq.ft) with in-store retail signage.

• Installations: In-store screens, directories, event boards.
• Flickerwall Match: Network-wide content updates, screen zoning, ad sales platform.
• Benefits: Monetize screen time, enhance coordination between mall and retailers.

10. Iran Mall (Tehran, Iran)

The world’s largest mall by footprint (14.5 million sq.ft) features advanced directory kiosks.

• Installations: Interactive wayfinding kiosks across levels.
• Flickerwall Match: Real-time map updates, emergency alerts, and announcements.
• Benefits: Consolidate all signage into a secure, reliable cloud system.

Conclusion: A Cloud Signage Platform That Delivers

These examples show a clear trend: Digital signage is now a core part of mega-mall strategy. From wayfinding kiosks and menu boards to spectacular video walls, the most successful shopping centers use screen networks to improve customer experience and drive revenue.

Managing such diverse displays demands a robust, scalable platform. Flickerwall’s interactive digital signage software is built for exactly this challenge. Our cloud-based signage platform lets retail chains and property managers control all content remotely – without expensive on-site upgrades.

With Flickerwall you get:

• Enterprise-grade reliability (99.9% uptime)
• Intuitive scheduling across multiple locations
• Advanced analytics and 24/7 support
• Multi-language directories and custom layouts

Ready to transform your shopping center’s signage?
Start a free trial or book a demo today to energize your mall with dynamic digital displays.